light NYC

Design for a quality experience

To seek
design solutions
that
add value

01
being.

We are a multidisciplinary team
specialized in the development of well-crafted,
strategic, effective product and brand
experience solutions.

Light Design provides support to companies that choose design as a strategic tool.

Creative professionals of diverse backgrounds are committed throughout the entire project's evolution and maturation, constantly seeking to best interpret our clients' needs, from concept to prototype.

  • 02. projects: 01

427.

A car and a legend:
the 427 Cobra from 1965.

A great challenge and a reinterpretation to
render homage to the myth:
stars and stripes muscularity with Italian
style and engineering.

That's how the 427 was born, produced
in limited edition, rigorously hand-made.

project
01/07
brand
puritalia
more
see full gallery
  • 02. projects: 02

427 timepiece.

A complementary gift created exclusively for the owner of the 427.

A timepiece that evokes passion for the super car and timeless elegance.
Offered with the specially designed key in
an exlusive casing.

project
02/07
brand
427
more
see full gallery
  • 02. projects: 03

427 eyewear.

Reflecting design

The 427's style is also reflected in these exclusive sunglasses with an interchangeable MONO-LENS. The dynamic and embracing lines and sturdy body of the sunglasses were all thought out in order to transform the sportiness.

The STRUCTURE is made in its entirety with light materials: 7075 aluminum alloy, titanium and magnesium. The carbon fiber components of the temples immediately recall the STYLE of the 427's side scoops. The nose pads with a transpiring opening are inspired by the front grills of race cars from the 50's and 60's.

project
03/07
brand
427
more
see full gallery
  • 02. projects: 04

427 pen.

Write the future.

The 427 style reinterprets even
the most classic of writing instruments, transforming it into an innovative
and dynamic object with
EXCLUSIVE FEATURES.

Conceived to offer the owner of the 427 the possibility to write even on the most evolved surfaces, like that of a tablet device.

The SIDE SCOOP theme is a recurring and recognizable element of the 427 project.

project
04/07
brand
427
more
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  • 02. projects: 05

Peugeot Mantide.
A natural choice.

How will the city car be in the future in the years 2030-40s?

Imagining a city that is well organized, with efficient services and taking hints from the world of insects, the car will no longer be a need but a delight. It will no longer be constrained by structural restrictions or parking space dimensions, it will be light, harmonious and green like…a mantis.

project
05/07
brand
peugeot
more
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  • 02. projects: 06

Light One. 

Redefining the experience of luxury yachting.

These days the nautical industry seems
to focus its offerings on luxurious
mega-yachts which tend to have
cumbersome dimensions,
high fuel consumption rates, over-the-top aesthetics and a vast negative impact on
the environment.

This is the context that gives birth
to a different kind of nautical project,
a yacht that seeks to combine the experience of luxury, aerodynamics,
Italian style and speed.

project
06/07
brand
light01
more
see full gallery
  • 02. projects: 07

Advanced design.

Tomorrow is a
different world.

New technologies applied to cinema and video games become incentives to look beyond our days, to dream up the forms of the future, to lightly brush the world of art with visionary objects and scenarios, creating parallel yet credible worlds with ultra high-performance vehicles.

project
07/07
brand
lightNYC
more
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  • 03.thinking

We are a
laboratory of
applied creativity

03
thinking.

We are a team of young creatives who has chosen to live in New York, to absorb its energy and in turn to contribute to the mix of ideas that converge in such a peculiar fashion only in The City.

We are a laboratory of applied creativity
born to explore new directions in the worlds of product and brand design.

We are a network of international designers
who exchange competencies, cultural codes and perspective to engage in projects worldwide, not bound by geographical or market confines.

We grew up in the world but were born in Italy,
in Turin: World Design Capital 2008. Here, for over
20 years, Light, our partner agency specialized in branding, design and communication has had
its headquarters.

  • 04.developing

strategic
design,
at heart

04
developing.

We listen, we're keen to nurture dialogue, we research, we interview, we analyze. We design the design process in order to allow the development of objects, products and brand systems to reach their full potential in terms of long term effectiveness.

Disrupt, always.
We enjoy going beyond expectations, we think that having the courage to change, to evolve is the key to success. Both yours and ours.

  • 05.prototyping

We explore and
delve into
diverse markets

05
prototyping.

We explore and delve into diverse markets
seeking to bring to light the most promising ideas capable of surprising the user as well as stimulate action, operating in significantly diverse contexts: from revisiting international design icons
to creating a product's ecosystem, from luxury markets to tech start-ups.

Italian style and design is in our blood , yet we continuously seek to evolve such heritage, to rethink what it means in a contemporary key. We innovate by researching materials and solutions from various, often unexpected sources.

Deploying the newest, state-of-the-art techniques, we underline the importance of usability and the relationship between product and brand.

  • 06.staff

We believe in teamwork

06
Team, first.

All of our clients benefit from the huge effort that our team puts into the projects. We all come from diverse backgrounds and we are constantly motivated by great challenges and the opportunity to fully express ourselves through our work

Empire State Building,
350 Fifth Avenue,
41st floor, NYC,
NY 10118 - USA

m. +1 917.982.3497
m. +39 392.30.81.284
design@lightnyc.com